Chamberlain University Chicago Campus Environmental Design Graphics

Chamberlain University’s new Chicago campus required environmental design graphics to enhance its brand presence and create a welcoming atmosphere for students and faculty. As the Project Design and Production Manager, I worked closely with Chamberlain's Marketing department to ensure the design met both aesthetic and spatial requirements. This large-scale project involved curating over 100 graphic assets, overseeing the design direction, and ensuring timely production of high-quality graphics for installation throughout the campus.

CHALLENGES:
The project presented several challenges, including the need to adapt existing graphic assets to fit various spaces while maintaining brand consistency. The space's layout and functionality played a key role in determining how the graphics should be placed, with consideration for lighting, visibility, and flow.

PROJECT:
In collaboration with the Marketing department's Creative Director, I facilitated regular meetings to align on goals, review design drafts, and ensure clarity in the direction. I led a team of designers within our agency to execute the vision, keeping production on track and ensuring all deadlines were met. This included:

Curating Assets: I gathered over 100 pre-designed graphic assets, following the clients space dimensions I determining how each piece would fit into the unique spaces within the campus, including classrooms, hallways, and common areas.

Design Direction: As the team leader, I provided clear creative guidance, adapting the designs as necessary to ensure consistency with the campus's overall architecture and branding.

Production Management: I coordinated all aspects of production alongside the client, ensuring the graphics were prepared and ready for print and installation without delays.

SOLUTION:
The environmental design graphics transformed the space, reinforcing Chamberlain University’s brand identity while creating an engaging and dynamic learning environment. The project not only met the client's expectations but also contributed to an immersive, branded experience for students, faculty, and visitors.