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PathoSans Product Promo Videos
Project type
Motion Graphics
Video Production
Campaign Development
Promotional Video Campaign
Agency
Prairiefire Communications
Role
Lead Video Production
Animator
Assisted with storyboarding
Participated in the campaign development
PathoSans, a leading provider of sustainable cleaning solutions, launched the "Make Good" campaign created by our team at Prairiefire, to highlight their commitment to environmentally friendly and effective cleaning products.
CHALLENGES:
Communicate the benefits and effectiveness of PathoSans products.
Emphasize the sustainability aspect of their cleaning solutions.
Engage a diverse audience across various digital platforms.
PROJECT:
Develop nine engaging and informative promotional videos.
Translate infographic in to motion graphics for social media.
Animate campaign logo.
KEY ELEMENTS OF CAMPAIGN:
Storytelling: Each video told a compelling story about the positive impact of PathoSans products on health, safety, and the environment.
Visual Appeal: High-quality visuals and animations were employed to demonstrate the effectiveness of the cleaning solutions, highlighting their unique features and benefits.
SOLUTION:
Our team at Prairiefire executed a comprehensive video strategy, focusing on the core message of "Make Good." The promotional videos were designed to resonate with PathoSans' target audience by emphasizing the dual benefits of superior cleaning performance and environmental responsibility.
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