A Chicago luxury picnic service where clients could choose an indoor or outdoor location, pick a theme, date, and time. All clients need to do is show up on their picnic day with their guests and enjoy being together in a beautifully adorned environment. 

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CHALLENGES: 

As the Co-Founder and Co-Owner of this amazing startup business idea our main challenge was to educated and catch people's attention about a business that had grown a huge popularity in the West Coast. We were tasked to find our niche with a picnic service that could provide event planning services around Chicago's parks or in indoor spaces. Therefore, the brand identity and photography would play the most important role in capturing the attention of people.

 

PROCESS:

The task was to create a brand, a user friendly website, and compelling social media content using photography, videos, and graphic layouts
to raise interest in this new and exciting service that can be hired for romantic, birthday, newborn announcements, special celebrations
or casual dates. 

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SOLUTON:

To build an awareness of the business amongst Chicagoland we worked on networking with local instagram and TikTok influencers that had a high following and engagement. These influencers could reach the locals that are interested in trying the newest and best service around Chicago. Additionally these influencers had a large tourists following that allowed for bookings from clients planning to visit Chicago.